We know that starting a new e-commerce store can envoke a little anxiety all new things do. Recent events have made it more important than ever for businesses like yours to be able to sell online. Having an online store means that you can continue to earn when without the need for a physical store of face to face contact with customers. In this blog we will outline some of the main advantages of having an e-commerce store.
Make the buying & selling process quicker
With an e-commerce store, your customers can visit and find products faster than ever before, there are many factors involved in this that all make for a more efficient user journey.
First, let’s talk about deals and discounts, customers may come across your store via social media, google ad or search, via email or maybe their friend told them about it. However, your customer finds your store a sure-fire way to real them in is to give them a deal or discount. A great discount is offering a percentage off their first order if they sign up to your newsletter, not only have you given them a reason to shop at your store but also a way of promoting your products or services to them further.
What about filters, filters are a great way for customers to search through your products, see products prices low to high, see the newest products first or search by specifications, such as colour.
All of these things combined help the customer to navigate your store and find what they are looking for quickly and easily.
Sell your products or services 24/7
Normal 9 to 5 working hours and Sunday trading hours don’t apply to online retailers, your customers can shop at 3 am if they want to at no inconvenience to your or your staff. With more hours for selling, you are more likely to see an increase in sales. Especially during times when people can’t go out as they normally would.
Cut the operational costs
If you own a business and are currently renting a premises in a shopping centre or in a busy town centre the costs of the rent alone can make a dent in your earnings, especially if you are having a not so busy week or month. With an online store, you don’t need a physical space, just somewhere to store your and pack your goods. Having an e-commerce store can run alongside a physical store to enhance sales.
Improve customer service
If a customer has a problem in your store they would normally ask for the manager, and then you have to awkward moment of finding out what was wrong and trying to mitigate the situation. With an e-commerce store, you can have a dedicated FAQ’s section to help people find answers and if all else fails they can contact you via phone, email, live chat or social media. You can then resolve their issue and maybe chuck in a discount code or gift voucher for next time to keep customers happy.
Easy to start and manage
We do all the hard work for you! All you need to do is decide on a colour scheme and what products you would like to sell via your online store and ta-da. We can also add and manage your store or if you prefer to do this yourself our team can provide training on how to create and manage your store effectively. E-commerce platforms also offer analytics so you can see what’s selling and what isn’t without the need to wait for a stocktake. You can also view other important information such as monthly sales comparisons, abandoned carts and other useful information to help improve the store’s efficiency and sales.
