Becoming your own boss may sound appealing when looking to start a new business but have you considered how digital marketing could play a major part in its success?
Starting a small business gives you ultimate control and flexibility over the hours you choose to work. Marketing can help a business become established within its industry and increase enquiries with relevantly simple strategies. A new online business would probably look into an SEO strategy as this will help the website to rank for your desired keywords.
The First Step
Research is always the first step, looking into marketing methods and the demographics of your targeted audience will help you to prioritise which marketing avenue to go down first.
If you’re a business that wants to be found locally then it’s advisable to start looking into Local SEO. Implementing a good SEO strategy would enhance your chances of showing up in the search engine result pages when users search for your services in these areas.
There are many other digital marketing strategies but if you are looking to focus on location then your website content will be important for you and your business.
Social media is a great way to get your company out there. Many businesses use social media platforms to keep their followers up to date on all services and to inform them of any competitions. It is a great way to engage with potential new customers.
You can create a Facebook business page within minutes via your profile. The mobile app allows you to keep updated with new notifications wherever you are. It enables you to reach out to new followers by posting informative blogs, videos and promotions, keeping you connected to your users. Facebook also has a great tool where you can invite your friends and family to like and share your page.
There is a wide range of benefits for your business on Twitter. The main reasons to have a Twitter page are enhanced communication with your followers, promotion of blogs and services as well as keeping on top of all the related industry news. It’s a great platform to get started on and is simple to follow once you have opened an account.
Instagram is a great social media platform for companies that have a lot of products to show to their followers. Visual content is very popular and Instagram is a great platform to get your photos and videos out to a wider audience.
There are many other digital marketing options, however, we just wanted to simplify the options and give you a snippet of what can be done within a couple of weeks. Do you require some additional guidance? We are here to help just contact us and we’ll be happy to help you.