Google My Business Listings Explained

Google My Business is another brilliant tool from Google that allows you to manage your business listings across Google. It enables you to manage the information users see when searching for your business online. Potential customers can search for your business and quickly find your contact information, location, website and see customer reviews!

Do I need one?

The simple answer is yes, Google is now the most widely used search engine in the world with a 92.7% market share. As a business owner big or small you want potential customers to find you as easily as possible. Including the most relevant information and up to date images will make your listing more effective.

Google reviews

The more reviews you have on your business listing, the more potential new clients will trust that your business it the right one for them. According to Google, businesses that verify their information with Google My Business are twice as likely to be considered reputable by users. But be mindful of negative reviews, they can damage your business if left unchecked or not replied to. We offer a service called netreview to help businesses generate more positive reviews and give you a chance to capture negative feedback and deal with it before customers leave a negative review.
Find out more –

How do I set up a Google My Business listing?

Firstly you need to enter the “Google My Business” section on your Google account and ensure you are logged into the account that you wish to use to manage your listing. You then need to begin the process by clicking add a location and following the steps and information to set up your business listing. Ensure that you add as much information as possible including contact details, opening times and more. Once this is complete you can start adding images show your customers what to expect from your business.

I already have a business listing, but can’t log in. What can I do?

Believe it or not, this happens a lot! Clients often already have a Google My Business listing but they can’t remember whose login details were used to set up the account, or that person is no longer with the business. There are a few things you can do if this situation occurs. You can claim the listing or you may be able to delete it and create a new one. If you have already created a new one you may be able to merge the two listings together – For more info on this get in touch!

Keep your business listing up to date!

Keeping your Google My Business listing up to date is a must for any business. If you change your address, phone number or website URL then you need to ensure that your Google My Business listing reflects these changes. Otherwise, potential customers could be ringing the wrong telephone number or travelling to an abandoned office and you will have lost out on a sale.


So to summarise, here’s why you should have a Google My Business listing:

  • Businesses who verify their information with Google are considered more reputable.
  • You can show off your location, products or services by adding photos & videos to your listing
  • List your services, contact details & opening times so that users can easily see what you do and how to get in touch.
  • See how customers are connecting with your Business Profile
  • It allows you to manage your business details across Google.
  • Customers are able to leave reviews about your business, products or services.
  • You can respond to reviews from users (especially negative reviews).

If you would like to set up a Google My Business Account get in touch with our team on 01782 524600 or visit our page on local SEO here…

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