How to boost engagement on social media

how to boost your social media engagement

As an individual or business on social media, you want to optimise your engagement rates. But how do you go about achieving this? It’s a question that has been asked by many. The good news is, with the right tactics, you can easily boost engagement on social media.

Social media pages with higher engagement rates get more visibility, which leads to more interaction, followers, and revenue. Thus, here are some tips to improve engagement rates on social media.

1. Understand Your Audience.

To improve engagement on social media, you need to understand your audience. Take time to analyse your followers to determine their interests, age, gender, location, and language. With this knowledge, you can tailor your content to fit their preferences. Visit your page insights or take a look at your Google Analytics to help you understand who your customers are and what they are interested in.

2. Post High-quality Content.

Visual content, especially videos and pictures, gets the most engagement rates. Create unique content that is relevant to your audience’s interests, informative, eye-catching, and entertaining. Posting consistently, at the right time, and with the right visual cues can help to increase engagement rates.

3. Use Hashtags.

Hashtags serve as a powerful way to increase your audience and brand visibility. They help you reach new followers outside your network, keep track of trending topics, and drive user-generated content. Use hashtags that are relevant to your brand and your audience. The recommended number of hashtags is now between 3 and 5 for platforms such as Instagram, Twitter and TikTok.

4. Encourage User-generated Content.

User-generated content (UGC) is content created by your followers. Encourage them to create content that’s relevant to your brand and share it on their social media channels. It helps to increase engagement, reach, brand visibility, and social proof. Try some competitions and generate your own specific hashtags to track activity.

5. Interact with Your Followers.

Social media is all about interaction; the more you interact with your followers, the more engagement you get. Respond to comments, messages, and shared posts. Ask questions, initiate conversations, and request feedback from your followers. It helps to build trust, rapport, and a sense of community.

6. Partner with Influencers.

Partnering with influencers can help to increase your social media engagement. Influencers tend to have a strong following and a deep connection with their audience. Make sure that the influencer suits your branding, and messaging and is right shares a mutual audience. Work with the influencer to create content that resonates with their followers while promoting your brand. It helps to extend your reach and gain new followers.


In conclusion, maximising social media engagement rates takes time, consistency, and the right tactics. It’s essential to understand your audience, post high-quality content consistently, use hashtags, encourage user-generated content, interact with followers and partner with influencers. By implementing these tips, you’re sure to increase your social media engagement rates, reach a broader audience, and boost your brand visibility.

To find out more, get in touch with our social media team today at 01782 524600

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