How you can use your Google Business profile to build local SEO

local seo pin on map

Google Local and Business profiles play a vital role in improving local SEO (search engine optimisation) and increasing the visibility of your business. They allow you to share essential information with customers, ensure they find your business quickly and accurately, and manage customer reviews and feedback.

Using your business profile is one of the best ways to ensure the right people see your business in your local area.

How does Google’s local SEO ranking work?

Before we delve into how you can make improvements let’s first look at how local SEO works.

Google’s algorithms consider various factors when determining local search results, such as relevance, distance and prominence. They use this data to find the best match for a given search query based on your business listing and how it ranks locally. You can even search for yourself to see how local SEO works; you may find businesses in your industry who rank better than you for several reasons; they may have more reviews or better images, their profile may be complete, and they may have recently added updates.

We recognise that this is important to ensure your business is reaching the right customers and so we are offering a Google profile update package at just £195.00. Get in touch to claim the offer!

Here are some ways to make the most out of your Google Business profile to improve local SEO:

1. Optimise your profile

Optimising your Google Business profile is the first step to building local SEO. Start by providing the most up-to-date, accurate information about your business, including your business name, address, phone number, hours of operation, and website. Fill out your profile as fully as possible, adding features such as images, videos, and customer reviews to help your profile stand out.

2. Upload photos that show off your brand and business

Photos on your Google Business Listing are a great way to help customers better understand your business. Customers often look for pictures to get an idea of what your business looks like before they visit, so it’s important to upload photos that accurately represent your business.

To improve your local SEO, be sure to upload a variety of content and include images of your logo and a cover photo, as well as some internal and external pictures of your shop location, office or other premises. After uploading, add captions and descriptions to your pictures for maximum visibility. Once your images are uploaded, click “View Photos” to ensure everything looks good and add a few new ideas at least once per month to confirm your listing is up to date.

3. Connect with customers

Your Google Business profile is a great way to interact with customers and gain insights into their experiences. You can respond to customer reviews and showcase your business on the platform. Additionally, you can showcase your business’s products and services and use insights from your analytics to understand customer preferences better. You can also use the platform to promote your business and run targeted advertising campaigns.

4. Keep your business hours up to date

Another way to improve your listing is to enter and keep up to date on your business opening hours; you can also choose to set special opening hours for bank holidays, religious holidays or if you are closed for any reason. Keeping your opening hours up to date is essential to ensure your customers have the correct information and avoid negative reviews, which can bring down your local SEO ranking.

Do you need help with improving your local SEO?

Don’t forget about our Google Business Listing Improvements package is currently on offer at just £195. If you would like help with local SEO, don’t hesitate to contact us today and start getting the local visibility that you need!

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