Since 46% of all searches are local, search engine optimisation for local ranking is an essential part of an SEO strategy. At Netinspire we understand the top local ranking factors in Google and other search engines and can help you to rank high on relevant local searches
Searching for a specific business or service in a location triggers what is called a Local Pack. This is a list of businesses that provide a service or product within the local area and adds an additional layer to the search results. In Local Packs, Google shows business listings, not websites, so to be featured in a Local Pack, you need to get a Google My Business page.
Optimise your Google My Business page (now Google Profile)
Create and manage your business listings and citations
Google My Business (now Google profile) is a free online business listing service that is integrated with the Google search engine. You can utilise it to control your public information and be more easily identified by potential customers, boost sales, leads and trust. We will help you:
Create your Google Business Profile and boost credibility
Verify your enterprise (for each business location)
Optimise your Google Business profile
Use Google features to acquire additional local customers
After making sure your business listings are in order, the next big step is to optimise your website for local search queries. Your business needs to be highly relevant and focused for specific searches, find customers close by (geographically) and you should have authority both online and offline.
At Netinspire we monitor your website's performance regularly to ensure you don't miss out on critical ranking changes. Search engine algorithms are volatile, and your website's ranking could drop at any time. By monitoring your website regularly, we can take action to improve your ranking and visibility.
