MIVIA

Social Media Management & Content Creation for the ultimate road trip planning & navigation app.

Client

MIVIA

Project

Social Media Management (across Meta + TikTok)
Content Creation

About the Project

At the start of 2024, MIVIA approached us with a mission: to build a strong and engaging social media presence that would support the growth of their road trip travel and navigation app.

Their goal was clear — reach more adventurers, tell their brand story, and inspire people to get out and explore. And with TikTok, Instagram, and Facebook in the mix, they needed a strategy that could do it all.

What we did..

We partnered with the MIVIA team to shape a full social media strategy from the ground up — covering everything from content calendar mapping to copywriting, creative production, and platform management.

Our focus was on developing a content plan that would both educate users about the app and inspire real road trip adventures. We crafted content across multiple themes — from how-to guides and app features, to aspirational travel videos and community-driven posts — all carefully designed to connect with MIVIA’s target audience.

On the road, quite literally...

This wasn’t just a job behind a desk. We hit the road ourselves — several times — to produce content that felt real, exciting, and true to the brand.

We travelled the winding roads of Snowdonia in North Wales, capturing the essence of the open-road experience. Then we took it a step further, heading across Europe to shoot a full cinematic aftermovie that would showcase MIVIA in action on a much bigger scale.