SupaStrikers

Client

SupaStrikers

Project

Generating more leads through Paid Social Campaigns and increase engagement on Organic Social channels

About the project

We partnered with SupaStrikers as they sought to expand their classes across the UK. Our focus was on helping them generate more franchise leads through targeted Paid Social campaigns. By leveraging strategic ad placements and engaging content, we aimed to attract potential franchisees and grow their brand presence in the competitive market of youth sports training.

The Goals

We took on the challenge of boosting engagement and expanding the organic audience for SupaStrikers by managing their Facebook and Instagram pages while staying true to their brand guidelines and templates.

In addition to enhancing their social media presence, SupaStrikers was keen to attract potential franchisees across the UK. To support this objective, we launched targeted Paid Social campaigns designed to convert prospects into high-quality leads. Our integrated approach aimed to strengthen their online visibility while driving new growth opportunities for the franchise.

The Strategy

The strategy for this campaign was clear and methodical. We started with Organic Social Media Management, concentrating on SupaStrikers’ existing Facebook and Instagram channels, which required the right content to engage their audience. By understanding the target demographic, we developed a tone of voice that resonated, crafting engaging creatives and compelling copy.

For the Paid Social campaigns, our focus shifted from sign-ups to attracting franchisees. We structured the campaign to test various audience demographics, allowing us to pinpoint the most effective targeting strategies for generating high-quality leads. This dual approach aimed to enhance overall engagement while driving franchise growth.

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