- Content Strategy
Copywriting & Content Strategy
We were approached by a client in London to support the relaunch of their financial services platform.
The client was launching a new website and required highly targeted content that clearly identified the challenges businesses face, such as cashflow and resource management, and the benefits their various services provide.
Similar services like Monzo and Stripe have stripped back, punchy content that immediately resonates and the client wanted a similar strategy for their product.
We worked with Zotto to better understand each side of their business to articulate the key benefits in as few words as possible. The content was storyboarded on a wireframe for the client to better visualise the story in situ until we had refined the messaging down to fulfil the brief.