In this blog, we will discuss the latest update from Google Adwords and answer the question, what are Google Discovery Ads?
As the world’s biggest search engine, Google is always looking to innovate and improve upon its already robust suite of advertising offerings. One such innovation that has recently emerged is Google Discovery Ads. Empowered by an advanced combination of artificial intelligence and machine learning, these ads are designed to reach inclined customers within feeds and other personal discovery contexts.
Google Discovery Ads come with an enhanced ability to catch shoppers at the exact time they’re seeking information related to your offerings. Featuring engaging multimedia assets like photos and videos that help capture the attention of potential customers, these ads make it more likely that those people will click on your ad and explore your product.
Discovery ads are ideal for that one swipe scroll in a shopping feed or a scroll through a Google news page or YouTube. This large canvas format allows advertisers to provide an interactive and immersive experience that seamlessly blends in with the content, making it easier for consumers to shop and discover new brands.
With Discovery Ads, advertisers are able to make their presence felt on Google’s many ranges of content. These ads appear in major feeds such as the Google Discovery feature, YouTube Home, and also the Gmail Promotions tab. By broadening your reach to multiple environments, Discovery Ads can help you tap into a larger audience, converting more of them into buyers and repeat customers.
Another key advantage of Google Discovery Ads is their effectiveness. These ads come packed to the brim with features that are designed to drive clicks and conversions. There are several different ways you can customise your ad campaigns to make them even more effective. These include targeting specific demographics, customising the messaging and copy of each ad, and even setting specific goals that can help you measure the success of each campaign.
Google Discovery Ads have the potential to transform how you advertise online, both in the short and long term. With an easy-to-use interface and powerful features that are designed to deliver results, these ads offer an innovative and effective way to reach your target audience and convert them into buyers. Start discovering the power of Google Discovery Ads today!
Netinspire provides comprehensive Google Ads PPC campaign services that can help businesses like yours to gain exposure and generate greater revenue. Netisnpire can tailor campaigns that align with your goals and optimise your ad spend for maximum ROI. If you want to experience the potential of Google Ads, get in touch with us today on 01782 524600.