5 tips for optimising website content

Analysing and optimising your website content is an amazing way to both increase your website traffic and create conversions. Your content should be a top priority, so using the correct techniques for your audience to find you is key. It’s time to take a smarter approach to how to generate more website traffic through your content.

Follow these simple steps to improve your website’s content.

Know about your audience

Establishing who your website and content is aimed at is vital. Doing some research in advance to understand who your audience is will allow you to select the right strategy to promote your products and services. For example, what tone will you use in your writing? Ensure you are speaking your audience’s language.

Ask yourself these questions. They will give you the opportunity to acknowledge who you are targeting and make your business stand out to them.

  • What is the age range?
  • What location do you want to target?
  • What Interests do your customers have?
  • What problem do you want to solve with your product or service?

We have created a customer profile template that you can use to make your customer personas to come to live. You ask for your copy from our team on our social media or by sending us an email at hello@netinspire.co.uk.

Seek out your competitors

Knowing your competitors is very important, here are a few things to consider when preparing your ultimate website content.

Price Range

You will want to keep your pricing competitive so that your customers don’t head choose a competitor because your products are too expensive or worse, too cheap. If your products are more expensive then be prepared to justify why.

This is where your content is KING. Adding customer reviews or awards, facts and accreditations will help  your customers feel better about buying from you over the competition. These content that built trust and desire will also compel your audience to spending more on a your products and services. Understanding where your pricing falls in relation to your competitors is a great way to create healthy competition and ensure you are offering a fair price.

Competitor Activity

Reviewing your competitor’s activity allows you to see your businesses strengths and weaknesses. Building a simple SWOT analysis that measures your strengths, weaknesses, opportunities and threats against competition can be very insightful. Assessing your competitors will inform you on the changes in your market. In other words, you can learn what you should be doing by investigating what your competitors are doing. It’s worth mentioning that just because your competitor is spending money on advertising their pet dog to create emotive content, doesn’t mean that you should do the same, it just means you might need to think bigger or more creatively to meet your clients. Identify new market trends to help grow and expand your brand. Pick popular topics that you can create cross-platform marketing materials from, this will save you time in the long run and provide value to your customers.

Avoid jargon

Let’s keep this one simple! When writing content for your website assume that everyone who finds your website has never heard of your brand, products or services before. Give them the facts and information that they need to make an informed purchase or enquiry without filling your website full of industry jargon. Keep key information short and simple so that your customers don’t have to hunt for it.

Call to action

Using a clear call to action will increase your chances of converting website visitors into potential customers. You want them to take the next action and move down the sales funnel. Make the buyer journey easy and include as few steps as possible. If your checkout process is complex and more than 6 steps long, chances are you are losing them at the 3rd or 4th step, imagine that all of your customers are in a hurry and need to purchase quickly.

Keyword research

Keyword research is integral for website content, it helps you to understand what your customers are going to be searching for and to increase website traffic. If you don’t use the right keywords, your content may not be delivered to your target audience.

There are many different tools that you can use to help your keyword research, one of our favourite free to use tools is  Google’s Keyword Planner. You can also create a document with lots of keywords linking to that topic that may help you in the future. Google’s Keyword Planner also provides information about the competitiveness of the keyword, how often it is searched for and what you can expect the cost per click to be. This is all useful information to factor in when setting a budget if you plan on creating Google Ads for your business.

If you are interested in any of the topics covered in this article then get in touch for a free no-obligation chat. Call us on 01782 54600 or fill in our contact form – https://netinspire.co.uk/contact/

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