You will want to keep your pricing competitive so that your customers don’t head choose a competitor because your products are too expensive or worse, too cheap. If your products are more expensive then be prepared to justify why.
This is where your content is KING. Adding customer reviews or awards, facts and accreditations will help your customers feel better about buying from you over the competition. These content that built trust and desire will also compel your audience to spending more on a your products and services. Understanding where your pricing falls in relation to your competitors is a great way to create healthy competition and ensure you are offering a fair price.
Reviewing your competitor’s activity allows you to see your businesses strengths and weaknesses. Building a simple SWOT analysis that measures your strengths, weaknesses, opportunities and threats against competition can be very insightful. Assessing your competitors will inform you on the changes in your market. In other words, you can learn what you should be doing by investigating what your competitors are doing. It’s worth mentioning that just because your competitor is spending money on advertising their pet dog to create emotive content, doesn’t mean that you should do the same, it just means you might need to think bigger or more creatively to meet your clients. Identify new market trends to help grow and expand your brand. Pick popular topics that you can create cross-platform marketing materials from, this will save you time in the long run and provide value to your customers.
Let’s keep this one simple! When writing content for your website assume that everyone who finds your website has never heard of your brand, products or services before. Give them the facts and information that they need to make an informed purchase or enquiry without filling your website full of industry jargon. Keep key information short and simple so that your customers don’t have to hunt for it.
Call to action
Using a clear call to action will increase your chances of converting website visitors into potential customers. You want them to take the next action and move down the sales funnel. Make the buyer journey easy and include as few steps as possible. If your checkout process is complex and more than 6 steps long, chances are you are losing them at the 3rd or 4th step, imagine that all of your customers are in a hurry and need to purchase quickly.
Keyword research is integral for website content, it helps you to understand what your customers are going to be searching for and to increase website traffic. If you don’t use the right keywords, your content may not be delivered to your target audience.
There are many different tools that you can use to help your keyword research, one of our favourite free to use tools is Google’s Keyword Planner. You can also create a document with lots of keywords linking to that topic that may help you in the future. Google’s Keyword Planner also provides information about the competitiveness of the keyword, how often it is searched for and what you can expect the cost per click to be. This is all useful information to factor in when setting a budget if you plan on creating Google Ads for your business.
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