The effects of the Coronavirus pandemic have been devastating to some businesses across the UK, with many businesses having only a physical premise it can be hard to take that online if you aren’t digitally savvy, that’s where we can help. Follow our handy guides for everything you need to know about implementing an e-commerce store!
Save money on bills for your physical premises
Retail industries don’t really need a physical premise to operate, just ensure that you have somewhere to store and pack items to fulfil customers orders. Cut the costs of your physical store by reducing the heating and electricity bills and less money spent on signage and traditional methods of promotion. instead, focus your attention on creating quality product descriptions.
If you are an owner of a restaurant or cafe it can be slightly more difficult but you can still make it work. Offer a home delivery service if possible or a takeaway service where customers can order online and pick up in-store. Give customers a booking slot or enable them to enter a time and date of when they want to collect their order. This way they are paying online so no need to worry about this when they come to collect.
Think about Click & Collect
Click & Collect is huge at the moment with everyone limiting their physical contact with others, its a safe and efficient way to shop. The customer can purchase online without the need for you to handle money or have face to face contact and customers can pick up their order at a time that suits them.
Reaching a wider audience
With an online store, you can reach more people than ever before, not only are you enabling more customers to buy your products but you also are allowing them to shop at a time that is convenient to their lifestyle. If you have a wider sales funnel with more customers coming in then that’s a potential for more sales. If you can get sales coming in online, then once your physical stores reopen you will be in a much better position financially
