With many businesses their online presence is crucial, but without local SEO they could be missing out on local business.
Starting a marketing campaign for your online business can be done with just a little research. If you’re a local business which needs to appear in the search engine result page for your area, then looking at local SEO would be a great start.
Did you know that local searches gain more purchases for businesses compared to non-local searches?
With four in five consumers using search engines to conduct their local information search, it’s definitely worth looking into local SEO.
Location Ranking Tips
There are many ways which you can start your local SEO strategy, here are few tips to get you started.
- Analyse your meta tags and discover opportunities where you can incorporate the location you want to focus on.
- Check your on-page content including headers, see if it mentions the locations you are focussing on. By including the location within the content you become more relevant to local services.
- Creating a blog with unique content aimed at your location and industry is a good idea to connect to your audience.
- Get your listing on Google maps, this helps with exposure and gives your customers a chance to leave you a review.
Local Link Building
There are many ways to link build but the first step would be to get yourself on local directories. Even though these are not organic links “local directories” are a great way to get your business listed with other companies within the area.
Discovering informative local blogs and news websites connected to the location is another way to get exposure and brand awareness.
If you’re writing niche blogs, connecting with bloggers that have an interest in the topic is always essential. Some bloggers allow for guest writers so this could be an opportunity for you to build a partnership.
If you’re a start-up or a local business that just needs to get ahead then it’s worth looking at local SEO and by adopting simple strategies you’ll be able to see a difference.
We’re always happy to help so if you need any advice about local SEO just pop us over an email with your questions.