Top tips to get more traffic to your website!

Would you like to increase your website traffic, but don’t know how? Follow our guide with some top tips to help you to boost the traffic of your website.

Keyword research matters

Keyword research is integral for any marketer, it helps you to understand which keywords your audience is searching for and the intent behind them. If you don’t use the right keywords, your content may not be delivered to your target audience.

Tools such as Google’s Keyword Planner are a good way to research your keywords before you add them to your campaigns, it can give you information about the competitiveness of the keyword, how often it is searched for and what you can expect the cost per click to be. This is all very useful information if you plan on creating Google Ads for your business.

You want your campaigns to be successful and this means targeting the right keywords and based on your target audiences interests, behaviours and your end goal.

Don’t Neglect Email Marketing

Attracting new customers through email marketing is a great way to drive and spike traffic. Email marketing can be a powerful way to boost traffic to your website at particular times. Sending weekly or monthly updates or even a friendly email reminder about a new service or product is a great way to stay in touch and prompt website visitors. Make sure you share important things that customers will want to know, new products or services. changes to delivery lead times, seasonal promotions and more.

Being active on social media

Uploading content on your business social media pages on a regular basis is essential to keeping up appearances if you haven’t put a post on since November 2019 people might question if you are still active as a business. Having an active presence on social media will build brand awareness, and also help engage customer feedback and build customer loyalty, allowing you to encourage your end goal of earning a sale. We help to provide social media management and content creation to many of our clients, keeping their pages up to date with regular interesting content to keep their audience engaged, you can find out more about our service here:

It’s time to blog!

Blogs are a fantastic way to attract relevant customers, not only do blog posts offer good content to share on your social media platforms, they also supercharge your website’s SEO as well. Creating new blogs for your website on a regular basis tells search engines that your website is active and focusing on the correct keywords for your business is a surefire way to increase your website traffic. Just think about what your customers would want to know or read about, is there a question you get asked a lot that you could write about?

Backlinks are key

Always use backlinks, these are especially powerful for improving your SEO and in turn, increasing organic traffic to your website. There are many different ways to create backlinks but a few simple ways are through adding your website link to social media posts, customer reviews, guest posts or guest blogs and online directories.  For more information about Search Engine Optimisation and creating backlinks for your website, speak to our expert team.

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