Did you know that the Google’s Display Network allows businesses to place banner ads on advertising-supported sites across a large network on the internet?
One of our clients, a leading plastic recycling company, required a push in brand awareness across the UK. After discussing the many online advertising options, our conclusion was to create a campaign on the Google Display Network.
The Display Network campaign gave the client a new reach to their target audience by displaying web banners on relevant external websites that were connected to their keywords.
One of the benefits of having a Google Display campaign is that there is potential that your web banner could appear on high authority websites at a low cost.
The banner appeared on:
- dailymail.co.uk
- sky.com
- yell.com
- YouTube
The results
On a low daily budget, the live campaign has already received over 2,000 clicks and over 900,000 impressions, increasing relevant traffic to the client’s website since April.
Fancy a campaign on the Google Display Network?
We can advise you on the best strategy for your objective so for an informal chat contact us today.
