It’s that time again. One of the biggest shopping days for online retailers is approaching very quickly: Black Friday…
Last year in the UK £1.5 billion was spent online, giving an increase of 3.6% from 2018. This only highlights the fact that this year is going to be a golden opportunity for businesses.
Read our top tips on how you can maximise your sales this Black Friday!
Plan ahead
Planning and scheduling your deals, will help you to make the correct decision for your business. Having a strategy will help you outline and select your best-selling goods or services. Defining what your customers will want to purchase will help you to increase your sales.
Prepare your social media content! Scheduling offers will let you maximise the entire Black Friday week/weekend. In addition to encouraging repeat customers, you’ll have some flexibility to increase your offers to out-perform your competitors.
Knowing when your customers will be shopping is very important. Selecting offers in the morning, afternoon and evening, to maximise your customer’s availability to shop. Adding features such as countdown timers on your promotional materials, to create a sense of urgency and encourage customers to purchases then and there!
Always test
If you are using coupon codes then you need to test that your coupon codes are working. Try them out across different valued items and items from different product ranges to ensure there are no conflicts.
This goes the same for links, if you are linking to your website in your promotional activity then checking that all of your links are not broken is a huge must. If customers are trying to click on your links and get errors chances are you could have lost some sales.
Load testing will make sure your website is totally optimised for high traffic days. Don’t underestimate the pressure your servers can be under when hundreds or thousands of people are trying to visit your website all at once. Understanding the potential influence of website visitors spikes is critical to ensuring your website doesn’t go down on what could be the top-selling day of the year.
Make your sale memorable
You want your customers to remember you. So, identifying your unique characteristics essential. This could be having an incredible deal with discount codes, buy one get the second half price or even, offering free or next day delivery. This can be deciding factor that prompts someone to purchase from you and not your competitors.
Spread your awareness
Spread the word about your offer. You need to let your customers know they’re happening, it’s not good shouting to an empty room, tell everyone.
Advertising your offers for this Black Friday is important but, boosting engagement for future deals is vital. Email sign-ups will allow your audience to still recognise you for oncoming new deals. Offering a small discount for signing up is a great way to entice new customers to market to.
At Netinspire, we can help you to boost your engagement through services we offer such as Email Marketing, Social Media Advertising, Google ad words or even website management to give you effective results!
Black Friday will channel several new potential clients to your website. it’s important to show that you’re reliable and security-conscious. In addition to ensuring that your products and services are seen and up to date, incorporating testimonials, company history and staff profiles will better your credibility and drive further sales.
If you would like to find out more on boosting your sales this Black Friday for your business, get in touch with our team on 01782 524600 or drop us an enquiry on https://netinspire.co.uk/contact/
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