Over the last few months, COVID has had a profound impact on many businesses and has caused lots of worry and distress to business owners across the UK. We’re here to offer marketing support and advice to businesses in times of uncertainty. Marketing has never been more important than now, the lockdown has forced shops to close their doors and instead offer click & collect or delivery services. This can be a shock to many businesses especially if you are used to relying upon local trade and have little online presence.
Here we have outlined some of the most important things that you can do to market your business in these uncertain times. Take a look at our 5 ways you can use marketing to help your business survive during the lockdown.
Keep your current clients – and keep it positive.
Keeping your existing customers happy is vital, so make sure you let everyone know that you’re still open for business is key to keeping sales coming in. Give your customers reassurance, that you are here to help and will work through the toughest times together.
Here are a few ways you can do that:
- Newsletters & social media updates weekly or biweekly – updates on opening hours, contact numbers and click & collect or delivery guidelines.
- Email campaigns on the latest news and offers
- blog writing – create new interesting blogs for your customers to read
- Engagement posts on social media – Ask your customers for their opinions on products and services
- Keep frequent communication – Check your emails and Facebook messages and respond swiftly
Show your customers why they should choose you!
Encourage potential customers to visit your website, where they can get more information about your products and services. A great way to boost your chances of converting a potential customer into sales is to show off your previous work or happy customers. You could do this by having a dedicated section on your website for reviews, case studies or video testimonials. Earning more reviews on Facebook and Google will also help to set you apart from your competitors.
Work on your SEO. Focusing in on Search Engine Optimisation will help you earn higher rankings on the Google search results pages and increase your chances of being seen by potential customers.
How can you improve your SEO?
- Ensure all pages have a meta description
- Create new relevant blogs and articles for your website often
- Add alt tags to all images
- Ensure all image files are small and named well
- Include an about section and add keywords relating to your business or industry
Building customer relationships
Having a strong relationship with your customers can not only show them that they are valued, it shows that as a business you care about what your customers think. Why not ask for their opinions, are you planning some new products? Include your customers, get their feedback. Offer discounts for repeat customers or have a loyalty scheme. Give new customers a discount for signing up to your newsletter. All of these things add value to your customers and help to turn them into repeat customers.
Plan and Budget
Each and everything you to promote your products or services regardless of whether it’s paid advertising or organic social media posting needs to be measured. Finding out what type of marketing works best for your business, it may be Facebook or Instagram post, email marketing, Google Ads or PPC. Whatever you choose to measure the response and keep building the momentum.
Defining your businesses targets and goals can help you achieve the end result. You can measure this through Google Analytics, Social Media Activity, your sales records and Return on investment data.
Always test
Testing new ideas and new ways of promoting your business is key to staying ahead of the game, what may have worked in the past may not work today. Learning what doesn’t work well for your business can help you learn quickly what approach is best for your business and customers. New ways to market and advertise are emerging every day and with new data rules and new algorithms
To find more information for your business, get in touch with our team on 01782 524600 or visit the link to contact us via our page https://netinspire.co.uk/contact/
